Department of Children and Families
David E. Wilkins
February 10, 2012
Community Development Administrator
(561) 837-5686 or firstname.lastname@example.org
WHAT: News conference to recognize the 100th recipient of a free, portable crib through The CRIBS Project and to inform the community about the importance of safe sleep environments for infants.
WHY: Since January 2010, 19 babies in Palm Beach County have died after being placed in unsafe sleep environments. That includes three newborns this year alone. The CRIBS Project is celebrating the 100 babies in Palm Beach County who have benefited from this program and spreading a message of the importance of safe sleep environments.
WHEN: 1:15 p.m., Tuesday, Feb. 14, 2012 (**1 p.m. media set-up)
WHERE: DCF's administrative offices in West Palm Beach First floor conference rooms A & B, 111 S. Sapodilla Ave.
The C.R.I.B.S. Project (Cribs 'R' for Infant/Baby Safety) was formed in response to a series of deaths and injuries due to infants and others sharing beds. The Department of Children and Families, in partnership with the Clinics Can Help Foundation and Cribs for Kids®, provided safe sleep education and the first CRIBS Project portable crib (a GRACO Pack 'n Play®) on Sept. 23, 2010. On Tuesday (Valentine's Day 2012), joined by local pediatricians, hospitals and community partners, The CRIBS Project will provide its 100th portable crib to a parent who cannot afford one.
The goal of the program is to keep children safe and reduce the number of deaths due to unsafe sleep environments. Key to keeping babies safe is providing a safe place for them to sleep and for parents, grandparents, relatives and all caregivers to understand the importance of the ABCs of safe sleep (Babies should sleep Alone, on their Backs, in an uncluttered Crib).