Newsroom

Media Advisory

State of Florida
Department of Children and Families
Rick Scott
Governor

David E. Wilkins
Secretary

FOR IMMEDIATE RELEASE
June 8, 2012
MEDIA CONTACT: Elisa Cramer
Community Development Administrator
DCF – Circuit 15 (Palm Beach County)
561-248-4621, elisa_cramer@dcf.state.fl.us
World's Largest Swimming Lesson™ - June 14, 2012
  • WHO:
    Thousands of children around the globe are participating in The World's Largest Swimming Lesson™ to help beat the second leading cause of unintended, injury-related death of children ages 1-14. An estimated two dozen kids and families will be on site at Small Fish Big Fish Swim School in West Palm Beach to participate in this global event.
  • What:
    A news conference and mass free swimming lesson will be held to raise awareness of the importance of supervision of children near swimming pools, in bathtubs, at oceans, ponds and near canals and lakes. The World's Largest Swimming Lesson™ is a Guinness World Record attempt for the largest simultaneous swimming lesson ever conducted.
  • When:
    Thursday, June 14, 2012
    10 a.m.: Media check-in begins
    10:30 a.m.: News conference and event kick-off
    11 a.m.: World's Largest Swimming Lesson world record attempt begins
  • Where:
    Small Fish Big Fish Swim School
    346 Pike Road #3 & 4
    West Palm Beach, FL 33411
  • Why:
    Between 1997 and 2011, there were 790 drowning deaths in Palm Beach County. Children ages 1-4 have the highest drowning rate. Nearly one-fourth (23%) of the drowning deaths in Palm Beach County occur in swimming pools. About 100 children in Florida die every year from drowning. The World's Largest Swimming Lesson™ was created to spread the word that Swimming Lessons Save Lives™ – tragically, drowning is the second leading cause of unintended, injury-related death of children ages 1-14. Research shows if a child doesn't learn to swim before the 3rd grade, they likely never will.

Interview/Visuals: Local representatives of the Drowning Prevention Coalition, the Florida Department of Children and Families, the Children's Services Council and Small Fish Big Fish Swim School will be available for interviews; photo opportunities of two dozen children in Palm Beach County participating in the world record attempt lesson taking place simultaneously in countries and states/territories in the U.S.

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